Finding the magic words to reduce ad costs and accelerate growth
Morty is an app that gives its users “escape-room super powers.”
We gave Morty marketing super powers.
DISCOVERY
When we first met Andy Bausch, the creator of Morty, he was meticulously focused on developing his product – an app that allows escape room enthusiasts to find new games, rate the ones they’ve played and connect with other players.
The Morty team was proud of what they had built, but were ready to get some feedback from real users, test marketing messaging, and develop an initial growth strategy.
That’s where Growth Catalyst came in.
STRATEGY
We deployed our time-tested “Sprint Testing” methodology to rapidly test Morty messaging, brand, visual creative, positioning statements, landing pages, conversion journeys etc on FB/IG.
We also integrated their in-app analytics with this process so that we could understand which ads were responsible for driving users to sign up, and how specific messaging influenced the in-app actions the users took.
RESULTS
Within just a few months, Andy and the team had a proven system to acquire users effectively and knew the “magic words” that converted users from cold traffic.
weeks
per app install
NEW active users
Morty continues to grow.
Are you ready to start?
Andy Bausch
Co-Founder & CEO, Morty
Jeff and the team are awesome. They thoughtfully managed our process of discovering the best converting marketing copy and helped us building some incredibly low cost/high performance acquisition funnels. Definitely work with him if you get the chance.